The long tail : why the future of business is selling less of more.
Material type: TextPublication details: New York Hyperion c2006Description: xii, 238 p. il. 25 cmISBN:- 1401302378
- HF 5415 127 A53
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5415 127 A53 (Browse shelf(Opens below)) | Available | 076335 |
Browsing Biblioteca Pedro Arrupe shelves, Collection: Acervo Close shelf browser (Hides shelf browser)
HF 5415.1265 R52 Cómo vender productos y servicios en la era digital : claves para comprender el marketing de la tecnología | HF 5415 1265 S74 Manual de telemarketing : estrategias de implantación y manejo | HF 5415 1265 V3718 Estrategias de mercadotecnia en Internet | HF 5415 127 A53 The long tail : why the future of business is selling less of more. | HF 5415 127 F47 2002 Segmentación de mercados | HF 5415 129 M365 2006 Marketing channels / | HF 5415 129 N38 2001 Estrategias de marketing ferial |
Incluye referencias bibliográficas e índice.
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
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