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Managerial applications of multivariate analysis in marketing / James H. Myers and Gary M. Mullet

By: Contributor(s): Material type: TextTextPublication details: Chicago, Illinois American Marketing Association c2003Description: xix, 395 p. il., tbs. Incluye índiceISBN:
  • 0877573018
Subject(s): LOC classification:
  • HF 5415 125 M492 2003
Contents:
Introduction to multivariate statistical analysis - Some basic concepts and definitions -- Dependence methods. Basic regression analysis: linear - Basic regression analysis: nonlinear - Multiple regression analysis - Logistic regression - Discriminant analysis and canonical analysis - Conjoint analysis: full-profile and pairwise trade-offs - Conjoint analysis: choice models - Interaction detection methods: AID and CHAID -- Interdependence methods. Factor analysis - Cluster analysis: hierarchical clustering - Cluster analysis: partition clustering - Correspondence analysis - Structural equation models - Multidimensional scaling of similarities data -- Putting it all together. Squeezing more useful information out of expensive consumer surveys.
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Incluye referencias bibliográficas e índice.

Introduction to multivariate statistical analysis - Some basic concepts and definitions -- Dependence methods. Basic regression analysis: linear - Basic regression analysis: nonlinear - Multiple regression analysis - Logistic regression - Discriminant analysis and canonical analysis - Conjoint analysis: full-profile and pairwise trade-offs - Conjoint analysis: choice models - Interaction detection methods: AID and CHAID -- Interdependence methods. Factor analysis - Cluster analysis: hierarchical clustering - Cluster analysis: partition clustering - Correspondence analysis - Structural equation models - Multidimensional scaling of similarities data -- Putting it all together. Squeezing more useful information out of expensive consumer surveys.

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