Managerial applications of multivariate analysis in marketing / James H. Myers and Gary M. Mullet
Material type: TextPublication details: Chicago, Illinois American Marketing Association c2003Description: xix, 395 p. il., tbs. Incluye índiceISBN:- 0877573018
- HF 5415 125 M492 2003
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5415 125 M492 2003 (Browse shelf(Opens below)) | Available | 071537 |
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Incluye referencias bibliográficas e índice.
Introduction to multivariate statistical analysis - Some basic concepts and definitions -- Dependence methods. Basic regression analysis: linear - Basic regression analysis: nonlinear - Multiple regression analysis - Logistic regression - Discriminant analysis and canonical analysis - Conjoint analysis: full-profile and pairwise trade-offs - Conjoint analysis: choice models - Interaction detection methods: AID and CHAID -- Interdependence methods. Factor analysis - Cluster analysis: hierarchical clustering - Cluster analysis: partition clustering - Correspondence analysis - Structural equation models - Multidimensional scaling of similarities data -- Putting it all together. Squeezing more useful information out of expensive consumer surveys.
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