Managerial applications of multivariate analysis in marketing /
Myers, James H.
Managerial applications of multivariate analysis in marketing / James H. Myers and Gary M. Mullet - Chicago, Illinois American Marketing Association c2003 - xix, 395 p. il., tbs. Incluye índice.
Incluye referencias bibliográficas e índice.
Introduction to multivariate statistical analysis - Some basic concepts and definitions -- Dependence methods. Basic regression analysis: linear - Basic regression analysis: nonlinear - Multiple regression analysis - Logistic regression - Discriminant analysis and canonical analysis - Conjoint analysis: full-profile and pairwise trade-offs - Conjoint analysis: choice models - Interaction detection methods: AID and CHAID -- Interdependence methods. Factor analysis - Cluster analysis: hierarchical clustering - Cluster analysis: partition clustering - Correspondence analysis - Structural equation models - Multidimensional scaling of similarities data -- Putting it all together. Squeezing more useful information out of expensive consumer surveys.
0877573018
2002074357
Mercadotecnia ---Métodos estadísticos
Mercadotecnia ---Procesamiento de datos
Análisis multivariados
Mercadotecnia ---Administración
HF 5415 125 / M492 2003
Managerial applications of multivariate analysis in marketing / James H. Myers and Gary M. Mullet - Chicago, Illinois American Marketing Association c2003 - xix, 395 p. il., tbs. Incluye índice.
Incluye referencias bibliográficas e índice.
Introduction to multivariate statistical analysis - Some basic concepts and definitions -- Dependence methods. Basic regression analysis: linear - Basic regression analysis: nonlinear - Multiple regression analysis - Logistic regression - Discriminant analysis and canonical analysis - Conjoint analysis: full-profile and pairwise trade-offs - Conjoint analysis: choice models - Interaction detection methods: AID and CHAID -- Interdependence methods. Factor analysis - Cluster analysis: hierarchical clustering - Cluster analysis: partition clustering - Correspondence analysis - Structural equation models - Multidimensional scaling of similarities data -- Putting it all together. Squeezing more useful information out of expensive consumer surveys.
0877573018
2002074357
Mercadotecnia ---Métodos estadísticos
Mercadotecnia ---Procesamiento de datos
Análisis multivariados
Mercadotecnia ---Administración
HF 5415 125 / M492 2003