Business to business marketing : analysis & practice in a dynamic environment /
Vitale, Robert P.
Business to business marketing : analysis & practice in a dynamic environment / Robert P. Vitale, Joseph J. Giglierano - Mason, Ohio South-Western Thomson Learning c2002 - xxiii, 534 p. il. 26 cm.
Incluye referencias bibliográficas e índice.
Introduction to Business to Business Marketing -- Classifying Customers, Organizations, and Markets -- Organizational Buying and Buyer Behavior -- The Legal and Political Environment -- Concepts and Context Of Business Strategy -- Assessing and Forecasting Markets -- Segmenting, Targeting and Positioning -- Planning and Positioning The Value Offering -- Innovation and Competitiveness -- Pricing Policies -- Business-To-Business Selling -- Channel Relationships -- Communicating With The Market -- Business Ethics and Crisis Management.
0324072961
2001049193
Mercadotecnia industrial
HF 5415.1263 / V58.2002
Business to business marketing : analysis & practice in a dynamic environment / Robert P. Vitale, Joseph J. Giglierano - Mason, Ohio South-Western Thomson Learning c2002 - xxiii, 534 p. il. 26 cm.
Incluye referencias bibliográficas e índice.
Introduction to Business to Business Marketing -- Classifying Customers, Organizations, and Markets -- Organizational Buying and Buyer Behavior -- The Legal and Political Environment -- Concepts and Context Of Business Strategy -- Assessing and Forecasting Markets -- Segmenting, Targeting and Positioning -- Planning and Positioning The Value Offering -- Innovation and Competitiveness -- Pricing Policies -- Business-To-Business Selling -- Channel Relationships -- Communicating With The Market -- Business Ethics and Crisis Management.
0324072961
2001049193
Mercadotecnia industrial
HF 5415.1263 / V58.2002