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Driving customer equity : how customer lifetime value is reshaping corporate strategy

By: Contributor(s): Material type: TextTextPublication details: New York, Estados Unidos : The Free Press, 2000Description: 292 p. : tbs. ; 24 cmISBN:
  • 0-684-86466-5
Subject(s): LOC classification:
  • HF 5415 5 R87 2000
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