Marketing management / Philip Kotler, Kevin Lane Keller
Material type: TextPublication details: Upper Saddle River, New Jersey John Wiley & Sons c2006Edition: 12th edDescription: xxxix, 672 p. il. 27 cmISBN:- 013196853X
- HF 5415.13 K6718.2006
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5415.13 K6718.2006 (Browse shelf(Opens below)) | ej.1 | Available | 070501 |
Pearson International Edition
Incluye referencias bibliográficas e índice.
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
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