| 000 | 00700nam a2200241 04500 | ||
|---|---|---|---|
| 001 | CIA01000000000000000009449 | ||
| 005 | 20220227183918.0 | ||
| 008 | 991125c19861986mx 000 0 spa u | ||
| 020 | _a968-461-998-2 | ||
| 035 | _a004709 | ||
| 050 | 0 | 4 |
_aHF 5415 _bR58 |
| 100 | 1 | _aRies, Al | |
| 245 | 1 | 3 | _aLa Guerra de la mercadotecnia |
| 260 |
_aMéxico : _bMcGraw-Hill, _c1986 |
||
| 300 |
_a213 p. ; _c21 cm. |
||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aCompetencia económica | |
| 700 | 1 | _aTrout, Jack, coaut. | |
| 700 | 1 |
_aSaldívar, María Teresa, _etr. |
|
| 903 |
_aLOGICAT _b20 _c20040112 _lCIA01 _h1403 |
||
| 903 |
_aALEPH14 _b30 _c20051220 _lCIA01 _h1414 |
||
| 903 |
_c20141127 _lCIA01 _h2300 |
||
| 999 |
_c97190 _d97190 |
||