| 000 | 01203nam a22003375i 4500 | ||
|---|---|---|---|
| 001 | 21605525 | ||
| 003 | UIAP | ||
| 005 | 20230628175352.0 | ||
| 008 | 200709s2021 njua 000 0 eng | ||
| 020 |
_a9780136717133 _q(paperback) |
||
| 020 |
_z9780136755272 _q(ebook) |
||
| 040 |
_aUIAP _bspa _erda _cUIAP _dUIAP |
||
| 050 | 4 |
_aHF 5415 _bM3 2021 |
|
| 245 | 0 | 0 |
_aMarketing metrics : _bthe manager's guide to measuring marketing performance / _cNeil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. |
| 250 | _aFourth edition | ||
| 264 | 1 |
_aHoboken : _bPearson Education, Inc., _c2021 |
|
| 300 |
_a491 páginas : _bilustraciones ; _c23 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 0 | _aPearson business analytics series | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 541 | 0 |
_aBibliografía básica _d2023/06/10 |
|
| 650 | 4 | _aInvestigación de mercado | |
| 650 | 4 |
_aMercadotecnia _xModelos matemáticos |
|
| 700 | 1 |
_aBendle, Neil T. _eautor |
|
| 700 | 1 |
_aFarris, Paul W. _eautor |
|
| 700 | 1 |
_aPfeifer, Phillip E. _eautor |
|
| 700 | 1 |
_aReibstein, David J. _eautor |
|
| 999 |
_c177600 _d177600 |
||