000			01560cam a22003375i 4500
001			21674407
003			UIAP
005			20221123143208.0
008			181211s2019 gw |||| o |||| 0|eng
020			_a9783319994550
040			_aUIAP _bspa _erda _cUIAP _dUIAP
050		4	_aHF 5417 .5 _bS55 2019
100	1		_aSimon, Hermann _eautor
245	1	0	_aPrice management : _bstrategy, analysis, decision, implementation / _cHermann Simon, Martin Fassnacht.
250			_a1st edition
264		1	_aCham, Switzerland : _bSpringer Nature Switzerland, _c[2019]
264		4	_a©2019
300			_axviii, 558 páginas : _bilustraciones ; _c25 cm.
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
505	0		_a1. Fundamentals of Price Management -- 2. Price Strategy -- 3. Analysis: The Economics of Price -- 4. Analysis: The Psychology of Price -- 5. Decision: One-dimensional Prices -- 6. Decision: Multi-dimensional Prices -- 7. Decision: Long-term Price Optimization -- 8. Price Management and Institutional Context -- 9. Implementation -- 10. Price Management for Consumer Goods -- 11. Price Management for Industrial Goods -- 12. Price Management for Services -- 13. Price Management for Retailers -- 14. Innovations in Price Management.
541	0		_aBibliografía básica _d2022/09/26
650		4	_aMercadotecnia
650		4	_aLiderazgo
650		4	_aPlanificación estratégica
650		0	_aMarketing
650		0	_aLeadership
700	1		_aFassnacht, Martin _eautor
999			_c176689 _d176689