| 000 | 01019cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | CIA01000000000000000075047 | ||
| 005 | 20220227193407.0 | ||
| 008 | 020802r20031982njua b 001 0 eng | ||
| 900 | _aBK | ||
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| 040 |
_aDLC _cDLC _dDLC _dUIA P |
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| 050 | 4 |
_aHF 5415 _bA622 2003 |
|
| 100 | 1 |
_aAndreasen, Alan R. _d1934- |
|
| 245 | 1 | 0 |
_aStrategic marketing for nonprofit organizations / _cAlan R. Andreasen, Philip Kotler |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, New Jersey _bPrentice Hall _cc2003 |
||
| 300 |
_av, 536 p. _bil. _c25 cm. |
||
| 500 | _aKotler's name appears first on the earlier edition. | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aNonprofit organizations _xMarketing |
|
| 650 | 4 | _aOrganizaciones no lucrativas | |
| 650 | 4 | _aMercadotecnia no lucrativa | |
| 700 | 1 |
_aKotler, Philip _ecoaut. |
|
| 903 |
_aLUCERO _b50 _c20061207 _lCIA01 _h0849 |
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| 903 |
_aJUANJOSE _b50 _c20070331 _lCIA01 _h1317 |
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| 903 |
_c20141127 _lCIA01 _h2301 |
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| 999 |
_c162053 _d162053 |
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