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_aDLC _cDLC _dDLC _dUIA P |
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| 050 | 4 |
_aHF 5415 122 _bL68 2001 |
|
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices marketing : _bpeple, technology, strategy / _cChristopher H. Lovelock |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, New Jersey _bPrentice Hall _cc2001 |
||
| 300 |
_axvii, 717 p. _bil. _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 4 |
_aProfesiones - _xMercadotecnia |
|
| 650 | 4 |
_aIndustrias de servicio - _xMercadotecnia |
|
| 903 |
_aLUCERO _b50 _c20060929 _lCIA01 _h1109 |
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_aJUANJOSE _b50 _c20070331 _lCIA01 _h1323 |
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