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900			_aBK
010			_a2001007178
020			_a0761924345
040			_aDLC _cDLC _dDLC _eUIA P
050		4	_aHF 5414 K67 _bS62 2002
100	1		_aKotler, Philip
245	1	0	_aSocial marketing : _bimproving the quality of life / _cPhilip Kotler, Ned Roberto, Nancy Lee
250			_a2nd ed.
260			_aThousand Oaks, California _bSage Publications _cc2002
300			_axvi, 438 p. _bil. _c24 cm.
504			_aIncluye referencias bibliográficas e índice.
505	0		_tUnderstanding social marketing -- _tAnalyzing the social marketing environment -- _tEstablishing target audiences, objectives, and goals -- _tDeveloping social marketing strategies -- _tManaging social marketing programs.
650		4	_aMercadotecnia social
650		4	_aConducta, Modificación de la
700	1		_aRoberto, Ned
700	1		_aLee, Nancy _d1932-
903			_aLUCERO _b20 _c20060203 _lCIA01 _h1243
903			_aJUANJOSE _b30 _c20060313 _lCIA01 _h2002
903			_c20141127 _lCIA01 _h2301
999			_c160257 _d160257