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| 005 | 20220227193253.0 | ||
| 008 | 030318t20042004caua b 001 0 eng | ||
| 900 | _aBK | ||
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| 020 | _a0534562639 | ||
| 040 |
_aDLC _cDLC _dDLC _dUIA P |
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| 050 | 4 |
_aHM 263 _bN383 2004 |
|
| 100 | 1 | _aNewsom, Doug | |
| 245 | 1 | 0 |
_aThis is PR : _bthe realities of public relations / _cDoug Newsom, Judy VanSlyke Turk, Dean Kruckeberg |
| 250 | _a8th ed. | ||
| 260 |
_aBelmont, California _bWadsworthT _bhomson Learning _cc2004 |
||
| 300 |
_axii, 418 p. _bil. _c25 cm. |
||
| 440 | 0 |
_aWadsworth series in mass communication and journalism _pPublic relations and advertising |
|
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 505 | 0 |
_tPublic relations: role, origins and trends affecting the future -- _tResearch for PR -- _tTheory, ethics and laws affecting PR practice -- _tPR in action. |
|
| 650 | 4 | _aRelaciones públicas | |
| 700 | 1 | _aTurk, Judy VanSlyke | |
| 700 | 1 | _aKruckeberg, Dean | |
| 903 |
_aLUCERO _b20 _c20060203 _lCIA01 _h1150 |
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