000 01199nam a2200265 u 4500
001 CIA01000000000000000072938
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008 060120s2004 xxk r 001 0 eng d
900 _aBK
020 _a0719063078
040 _aUIA_P
_bspa
_cUIA_P
050 4 _aHB 846
_bL44 2004
100 1 _aLees-Marshment, Jennifer
245 1 4 _aThe political marketing revolution :
_btransforming the government of the UK
260 _aManchester, UK
_bManchester University Press
_c2004
300 _axii, 244 p.
_c23 cm.
504 _aIncluye bibliografía e índice
505 0 _tPolitical marketing and the rise of the political consumer --
_tMarketing representation : parties and elections --
_tMarketing the monarchy --
_tMarketing the media : the case of the BBC --
_tMarketing charities --
_tMarketing health --
_tMarketing university education --
_tMarketing parliaments --
_tMarketing local government.
651 4 _aGran Bretaña
_xPolítica económica
_y1997-
650 4 _aBienestar económico
903 _aLUCERO
_b20
_c20060120
_lCIA01
_h1134
903 _aLUCERO
_b20
_c20060120
_lCIA01
_h1135
903 _aJUANJOSE
_b30
_c20060216
_lCIA01
_h1237
903 _c20141127
_lCIA01
_h2301
999 _c159981
_d159981