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008			990315t20002000ctu b 001 0 eng
900			_aBK
010			_a99014854
020			_a0275964051
040			_aDLC _cDLC _dDLC _dUIA P
050		4	_aJF 1001 _bT73 2000
100	1		_aTrent, Judith S.
245	1	0	_aPolitical campaign communication : _bprinciples and practices / _cJudith S. Trent and Robert V. Friedenberg
250			_a4th ed.
260			_aWestport, Connecticut _bPraeger _cc2000
300			_axvi, 386 p. _c24 cm.
440		0	_aPraeger series in political communication
504			_aIncluye referencias bibliográficas e índice.
505	0		_tPrinciples of Political Campaign Communication. _tCommunication and Political Campaigns: A Prologue - _tCommunicative Functions of Political Campaigns - _tCommunicative Styles and Strategies of Political Campaigns - _tCommunicative Mass Channels of Political Campaigning - _tCommunicative Types and Functions of Televised Political Advertising -- _tPractices of Political Campaign Communication. _tPublic Speaking in Political Campaigns -- _tRecurring Forms of Political Campaign Communication -- _tDebates in Political Campaigns -- _tInterpersonal Communication in Political Campaigns -- _tAdvertising in Political Campaigns -- _tPolitical Campaign Communication: An Epilogue.
650		4	_aCampañas electorales
650		4	_aComunicación en la política
700	1		_aFriedenberg, Robert V.
903			_aLUCERO _b20 _c20051205 _lCIA01 _h1300
903			_aALEPH14 _b30 _c20051220 _lCIA01 _h1430
903			_aJUANJOSE _b30 _c20060213 _lCIA01 _h1720
903			_c20141127 _lCIA01 _h2301
999			_c159797 _d159797