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900			_aBK
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040			_aDLC _cDLC _dDLC _dUIA P
050	0	0	_aHF 5414 _bD38.2002
100	1		_aDavidson, D. Kirk
245	1	4	_aThe moral dimension of marketing : _bessays on business ethics
260			_aChicago, Ill. _bAmerican Marketing Association _cc2002
300			_axii, 197 p. _c23 cm.
504			_aIncluye referencias bibliográficas e índice.
505	0		_tOverview -- _tTargeting -- _tProducts -- _tPricing -- _tPromotion and advertising -- _tDistribution -- _tPrivacy -- _tInappropiate marketing -- _tFinal thougths.
650		4	_aMercadotecnia - _xAspectos éticos y morales
650		4	_aMercadotecnia - _xAspectos sociales
650		4	_aEtica en los negocios
903			_aLUCERO _b20 _c20051026 _lCIA01 _h1155
903			_aJUANJOSE _b30 _c20051116 _lCIA01 _h1233
903			_aALEPH14 _b30 _c20051220 _lCIA01 _h1430
903			_c20141127 _lCIA01 _h2301
999			_c159634 _d159634