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050 4 _aHF 5548.32
_bE339.2004
245 0 0 _aElectronic commerce 2004 :
_ba managerial perspective /
_cEfraim Turban...[et al.]
260 _aUpper Saddle River, New Jersey
_bPearson Education
_bPearson Prentice Hall
_cc2004
300 _axxxviii, 714 p.
_bil.
_c29 cm.
504 _aIncluye referencias bibliográficas e índice.
505 0 _tIntroduction to E-commerce and E-marketplaces --
_tInternet consumer retailing --
_tBusiness-to-business E-Commerce --
_tOther EC models and applications --
_tEC support services --
_tEC strategy and implementation --
_tApplication development.
650 4 _aComercio electrónico
650 4 _aComercio electrónico -
_xAdministración
700 1 _aTurban, Efraim
700 1 _aKing, David
700 1 _aLee, Jae
856 4 0 _zBook's web site
_uhttp://vig.prenhall.com/catalog/academic/product/0,4096,0130094935,00.html
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