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040			_aDLC _cDLC _dDLC _dUIA P
050	0	0	_aHF 5414 _bE87.2001
245	0	0	_aEthics in social marketing / _cAlan R. Andreasen, editor
260			_aWashington, D.C. _bGeorgetown University Press _cc2001
300			_aix, 212 p. _c24 cm.
440		0	_aMarketing _pPublic policy
504			_aIncluye referencias bibliográficas e índice.
505	0		_tEthics and the social marketer : a framework for practitioners -- _tEthical consideration in the use of marketing for the management of public health and social issues -- _tThe ethics of international social marketing -- _tSocial marketing as business strategy : the ethical dimension -- _tAlliances and ethics in social marketing -- _tSocial marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing -- _tMarketing ethics to social marketers : a segmented approach -- _tTeaching and modeling ethics in social marketing.
650		4	_aMercadotecnia social - _xAspectos éticos y morales
700	1		_aAndreasen, Alan R. _d1934-
903			_aLUCERO _b20 _c20050830 _lCIA01 _h1022
903			_aLUCERO _b20 _c20050830 _lCIA01 _h1032
903			_aJUANJOSE _b30 _c20050915 _lCIA01 _h1838
903			_aALEPH14 _b30 _c20051220 _lCIA01 _h1430
903			_c20141127 _lCIA01 _h2301
999			_c159197 _d159197