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| 900 | _aBK | ||
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_aUIA_P _bspa _cUIA_P |
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| 050 | 4 |
_aHF 5414.5 _bH3718.2002 |
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| 245 | 0 | 0 |
_aCRM : _bCustomer relationship management / _cPatricia B. Seybold...[et al.] |
| 260 |
_aBilbao _bDeusto _cc2002 |
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| 300 |
_a207 p. _c23 cm. |
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| 440 | 0 | _aHarvard Business Review | |
| 440 | 0 | _aIdeas con impacto | |
| 534 |
_nTraducción de : _tHarvard business review on customer relationship management. |
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| 650 | 4 |
_aRelaciones con los clientes - _xAdministración |
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| 700 | 1 | _aSeybold, Patricia B. | |
| 700 | 1 |
_aBerry, Leonard L. _ecoaut. |
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| 700 | 1 |
_aChase, Richard B. _ecoaut. |
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