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900 _aBK
020 _a970-686-211-0
035 _a061667
050 0 4 _aHF 5415
_b1 F47 2002
100 1 _aFernández Valiñas, Ricardo
245 1 0 _aFundamentos de mercadotecnia
260 _aMéxico :
_bInternational Thomson,
_c2002
300 _a336 p. :
_btbs. ;
_c23 cm.
650 4 _aMercadotecnia
903 _aLOGICAT
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903 _aALEPH14
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