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La prepraración del plan de marketing : desde la fijación de objetivos y formulación de previsiones a la presentación y control del plan by
  • Parmerlee, David
Series: American Marketing Association
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona Gestión 2000 NTC Contemporary Publishing Group 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.13 P3818.2002.

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  • Parmerlee, David
Series: Las herramientas de marketing de la American Marketing Association
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Granica, 1998
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 13 P3247.

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