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Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos by
  • Martín García, Manuel
Series: Libros profesionales de empresa. Marketing
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid, España ESIC c2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 69 B7 M37.

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Reputación y creación de valor : una relación circular by
  • Quevedo, Esther de
Series: Negocios
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid, España International Thomson c2003
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 69 R4 Q84.

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Construir marcas poderosas / pról. por Roberto M. Alvarez del Blanco by
  • Aaker, David A
  • Alvarez del Blanco, Roberto M
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona, España Gestión 2000 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 69 B7 A35.2002.

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