Marketing : versión para Latinoamérica / Philip Kotler, Gary Armstrong ; traducción, Leticia Esther Pineda Ayala ; adaptación, Marcela Benassini Félix.

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Material type: Text

TextSeries: Pearson EducaciónPublication details: México Pearson Educación Prentice Hall c2007Edition: 11a edDescription: xix, 655, [77] p. il., fotos byn, gráficas 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Préstamo	Biblioteca Pedro Arrupe	Acervo	HF 5417 K6718 2007 (Browse shelf(Opens below))	Available		078283

Incluye referencias bibliográficas (p. R1-R28) e índice.

Originalmente publicado en inglés: Pearson Education, c2006. 11th ed.

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