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Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción, Jorge Luis Blanco y Correa Magallanes ; revisión técnica: Yasmín López Taymani, Jean Domete Nicolesco. by
  • Peter, J. Paul
  • Olson, Jerry C [autor]
  • Blanco y Correa Magallanes, Jorge Luis [traductor]
  • López Taymani, Yasmín [editor]
  • Domete Nicolesco, Jean [editor]
Edition: 7a ed.
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México McGraw Hill Interamericana 2006
Other title:
  • Consumer behavior and marketing strategy.
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415.3 P47 C618 2006, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).

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Publicidad y promoción : perspectiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traducción, Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. by
  • Belch, George Eugene
  • Belch, Michael A [autor]
  • Blanco y Correa Magallanes, Jorge Luis [traductor]
  • Treviño Rosales, Magda Elizabeth [traductor]
Edition: 6a ed.
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México McGraw-Hill Interamericana ©2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5823 B4418 2005, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).

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