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Marketing internacional / Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham ; traductora: Leticia Esther PIneda Ayala. by
  • Cateora, Philip R [ autor]
  • Money, R. Bruce [ autor]
  • Gilly, Mary C [ autor]
  • Graham, John L [ autor]
  • PIneda Ayala, Leticia Esther [ traductor]
Edition: Decimoctava edición
Material type: Text Text; Literary form: Not fiction
Language: spa Original language: eng Publisher: Ciudad de México McGraw-Hill Interamericana Editores [2020] ©2020
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 1416 C3818 2020, ...

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Marketing internacional / Philip Cateora, John L. Graham ; tr. Celia Ascencio Lara, María Isabel Pérez de Lara Choy y Susana Pontón Becerril by
  • Cateora, Philip R
  • Graham, John L
  • Ascencio Lara, Celia
  • Pérez de lara Choy, María Isabel
  • Pontón Becerril, Susana
Edition: 10a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México McGraw-Hill Interamericana c2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009.5 C35.2001.

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