Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; tr. Enrique Palos Báez, Francisco Javier Dávila Martínez.

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Material type: Text

TextPublication details: México McGraw-Hill Interamericana c2004Edition: 13a edDescription: xxi, 764 p. il., tbs. 27 cm. 1 CD-ROM (36.9 MB)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Préstamo	Biblioteca Pedro Arrupe	Acervo	HF 5415 S745 2004 (Browse shelf(Opens below))	Available		066609
Prés.audiovisual	Biblioteca Pedro Arrupe	Mediateca	HF 5415 S745 2004 (Browse shelf(Opens below))	Available		066610

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Incluye material complementario: 1 CD-ROM titulado "m2g : music2go", misma clasificación. Disponible en colección MT.

Traducción de: Marketing.

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