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Marketing de servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica: Juan Pablo Calderón Dávalos, Irma López Espinosa ; traducción: Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
  • Calderón Dávalos, Juan Pablo
  • López Espinosa, Irma
  • Velázquez Arellano, Jorge Alberto
  • Treviño Rosales, Elizabeth
Series: Educación
Edition: 5a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México McGraw-Hill c2009
Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HD 9980 .5 Z4518 2009, ...

Driving customer equity : how customer lifetime value is reshaping corporate strategy by
  • Rust, Roland T
  • Zeithaml, Valarie A., coaut
  • N. Lemon, Katherine, coaut
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Estados Unidos : The Free Press, 2000
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 5 R87 2000.

Calidad total en la gestión de servicios: cómo lograr el equilibrio entre las percepciones y las expectativas de los consumidores by
  • Zeithaml, Valarie A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid : Díaz de Santos, 1990
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 5 Z45.

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