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How customers think : essential insights into the mind of the market by
  • Zaltman, Gerald
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Massachusetts Harvard Business School Press c2003
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 32 Z35.

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La voz del mercado : La ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald zaltman ; traducción: Michael Angstadt. by
  • Barabba, Vincent P, 1934- [autor]
  • Zaltman, Gerald [autor]
  • Angstadt, Michel [traductor]
Series: Serie McGraw-Hill de managment
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid ; México McGraw-Hill Interamericana ©1992
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 30 .23 B3618 1992.

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