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		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia by Ries, Al Trout, Jack, coaut Edition: 2a ed.. rev. y aum Material type: Text; Format: print ; Literary form: Not fiction Publication details: México : McGraw-Hill, 1992 Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5827 2 R54 1992, ... Place hold Add to cart (remove)
		No cover image available La Guerra de la mercadotecnia by Ries, Al Trout, Jack, coaut Saldívar, María Teresa [tr.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: México : McGraw-Hill, 1986 Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HF 5415 R58, ... Place hold Add to cart (remove)

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