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IMC, the next generation : five steps for delivering value and measuring financial returns / by Don E. Schultz, Heidi F. Schultz by
  • Schultz, Don E
  • Schultz, Heidi F [coaut.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill c2004
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Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 S3595 2003.

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Elementos esenciales de la estrategia publicitaria / Don E. Schultz, Stanley I. Tannenbaum ; traducción Guadalupe Meza Staines. by
  • Schultz, Don E [autor]
  • Tannenbaum, Stanley I [autor]
  • Meza Staines, Guadalupe [traductor]
  • Schultz, Don E. Essentials for advertising strategies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México McGraw-Hill 1992
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5823 S34.

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