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Differentiate or die : survival in our era of killer competition by
  • Trout, Jack
  • Rivkin, Steve, coaut
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Estados Unidos : John Wiley & Sons, 2000
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 T727.

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El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción: Roberto Hass García. by
  • Trout, Jack
  • Rivkin, Steve, 1947- [autor]
  • Hass García, Roberto [traductor]
Material type: Text Text; Literary form: Not fiction
Publication details: México McGraw-Hill ©1996
Other title:
  • Lo más reciente sobre la estrategia de negocios número uno del mundo.
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5827 .2 T7278 1996.

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