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Marketing estratégico / [autores]: Orville C. Walker Jr., Harper W. Boyd, Jr., John Mullins, Jean-Claude Larréché ; traducción, Enrique Palos Báez. by
- Walker, Orville C
- Walker, Orville C [autor]
- Boyd, Harper W [autor]
- Mullins, John W. John Walker [autor]
- Larréché, Jean-Claude [autor]
- Palos Báez, Enrique [traductor]
Edition: Cuarta edición
Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México McGraw-Hill Interamericana 2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .13 M3518 2005.
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