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Casos prácticos de marketing / Jean-Jacques Lambin ; traducción y adaptación técnica: Nora Lado, Jaime Rivera. by
  • Lambin, Jean-Jacques, 1933-
  • Lado, Nora [traductor]
  • Rivera, Jaime [traductor]
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid McGraw-Hill ©1995
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 L3328 1995.

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Marketing estratégico by
  • Lambin, Jean-Jacques, 1933-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México McGraw-Hill c1987
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 13 L332, ...

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