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Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisión técnica: Ma. de los Ángeles Ramos Solano, Irma López Espinosa, Roberto Garza-Castillón Cantú. by
- Lamb, Charles W
- Hair, Joseph F [autor]
- McDaniel, Carl D [autor]
- Mesa Staines, Guadalupe [traductor]
- Mauri Hernández, Martha Elsa traductor
- Ramos Solano, María de los Angeles [colaborador]
- López Espinosa, Irma [colaborador]
- Garza Castillón Cantú, Roberto [colaborador]
Edition: 8a ed.
Material type:  Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México Cengage Learning ©2011
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 L35 2011.
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Marketing de servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica: Juan Pablo Calderón Dávalos, Irma López Espinosa ; traducción: Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales. by
- Zeithaml, Valarie A
- Bitner, Mary Jo
- Gremler, Dwayne D
- Calderón Dávalos, Juan Pablo
- López Espinosa, Irma
- Velázquez Arellano, Jorge Alberto
- Treviño Rosales, Elizabeth
Series: Educación
Edition: 5a ed.
Material type: Text; Literary form:
Not fiction
Publication details: México McGraw-Hill c2009
Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HD 9980 .5 Z4518 2009, ...
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