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Marketing research / David A. Aaker, V. Kumar, George S. Day by
  • Aaker, David A
  • Kumar, V
  • Day, George S
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons c2004
Online access:
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 2 A34 2004.

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Investigación de mercados / David A. Aaker, V. Kumar, George S. Day. by
  • Aaker Davis, A
  • Kumar, V, 1957- [coaut.]
  • Day, George S [coaut.]
Edition: 4a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México Limusa c2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 2 A148 2001.

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