Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.
Material type: TextSeries: Pearson business analytics seriesPublisher: Hoboken : Pearson Education, Inc., 2021Edition: Fourth editionDescription: 491 páginas : ilustraciones ; 23 cmContent type:- text
- unmediated
- volume
- 9780136717133
- HF 5415 M3 2021
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5415 M3 2021 (Browse shelf(Opens below)) | Available | 160880 |
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