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Driving customer equity : how customer lifetime value is reshaping corporate strategy by
  • Rust, Roland T
  • Zeithaml, Valarie A., coaut
  • N. Lemon, Katherine, coaut
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Estados Unidos : The Free Press, 2000
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 5 R87 2000.

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Liderando la revolución / Gary Hamel ; traducción: Jorge Cárdenas Nannetti. by
  • Hamel, Gary
  • Cárdenas Nannetti, Jorge [traductor]
Material type: Text Text; Literary form: Not fiction
Publication details: Bogotá, Colombia Norma Harvard Business School Press 2000
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 53 H3518 2000.

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El Radar empresarial : descubra las fuerzas que configuran su empresa by
  • Albrecht, Karl, 1941-
Series: Empresa ; 73
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Argentina : Paidós, 1999
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 38 7 A42.

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Gestión estratégica y creación de valor en el sector público by
  • Moore, Mark H
Series: Estado y sociedad ; 44
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona, España : Paidós, 1998
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: JF 1525 E8 M66, ...

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Reinventando el gobierno en México : cómo aplicar TQM en un gobierno que busca la excelencia / José Cruz Ramírez. by
  • Ramírez, José Cruz [autor]
Edition: Primera edición
Material type: Text Text; Literary form: Not fiction
Publication details: México Orión 1998
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: JL 1231 R35 1998.

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Planeación y organización de empresas by
  • Gómez Ceja, Guillermo
Edition: 8a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 30 28 G65 1994.

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El Plan de empresa : cómo planificar la creación de una empresa by
  • Ollé, Montserrat, coaut
  • Planellas, Marcel, coaut
  • Molina, Jordi, coaut
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España Marcombo 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 30 28 P53.

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Sólo los paranoides sobreviven by
  • Grove, Andrew S
Series: Colección Management. Master
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España Granica 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 58 8 G765.

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Política económica de la empresa : guía práctica de planeación estratégica by
  • Alamo Pradas, Juan
  • Rodríguez Carrasco, José M., coaut
Series: Cuadernos de la UNED ; 85
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Universidad Nacional de Educación a Distancia, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 58 8 A53.

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El Proceso estratégico : conceptos, contextos y casos by
  • Mintzberg, Henry
  • Brian Quinn, James, coaut
  • Voyer, John, coaut
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Prentice-Hall Hispanoamericana, 1997
Availability: Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).

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