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Marketing management / Philip Kotler, Kevin Lane Keller. by
- Kotler, Philip [ autor]
- Keller, Kevin Lane, 1956- [autor]
Edition: 15th edition
Material type:  Text; Literary form:
Not fiction
Publisher: Uttar Pradesh, India : Pearson India Education, ©2016, [Fourth impression 2020]
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .13 K67 2020.
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The design thinking toolbox : a guide to mastering the most popular and valuable innovation methods / Michael Lewrick, Patrick Link, Larry Leifer ; illustrations: Achim Schmidt. by
- Lewrick, Michael [autor]
- Link, Patrick, 1968- [autor]
- Leifer, Larry J [autor]
- Schmidt, Achim [ilustrador]
Material type: Text; Literary form:
Not fiction
Language: English Original language: German Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2020]Copyright date: ©2020
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 30 .29 L4 2020.
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Design thinking : the handbook / Falk Uebernickel, Li Jiang, Walter Brenner, Britta Pukall, Therese Naef, Bernhard Schindlholzer ; [translation: Rachel Ames-Brooks, Lawrence McGrath]. by
- Uebernickel, Falk [autor]
- Jiang, Li [autor]
- Brenner, Walter [autor]
- Pukall, Britta [autor]
- Naef, Therese [autor]
- Schindlholzer, Bernhard [autor]
- Ames-Brooks, Rachel [traductor]
- McGrath, Lawrence [traductor]
Edition: 1 Edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : World Scientific, [2020]
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 69 P75 U4313 2020.
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The business of platforms : strategy in the age of digital competition, innovation, and power / Michael A. Cusumano, Annabelle Gawer, David B. Yoffie. by
- Cusumano, Michael A, 1954- [ autor]
- Gawer, Annabelle, 1969- [autor]
- Yoffie, David B [autor]
Edition: First edition
Material type: Text; Literary form:
Not fiction
Publisher: New York, NY Harper Business, an imprint of Harper Collins Publishers [2019] ©2019
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 45 C88 2019.
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Fundamentos de métodos cuantitativos para los negocios / Thomas A. Williams, David R. Anderson, Michael J. Fry, Dennis J. Sweeney, Jeffrey D. Camm, Jeffrey W. Ohlmann, James J. Cochran ; traducción, Víctor Altamirano García ; revisión técnica: José Cruz Ramos Báez ... [y otros 5]. by
- Williams, Thomas A. (Thomas Arthur), 1944- [autor]
- Anderson, David Ray, 1941- [ autor]
- Fry, Michael J [ autor]
- Sweeney, Dennis J [ autor]
- Camm, Jeffrey D, 1958- [ autor]
- Ohlmann, Jeffrey W [ autor]
- Cochran, James J [ autor]
- Altamirano García, Víctor [ traductor]
- Ramos Báez, José Cruz [ editor]
Edition: Primera edición
Material type: Text; Literary form:
Not fiction
Language: spa Original language: eng Publisher: Ciudad de México Cengage Learning Editores [2019] ©2019
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: T 56 A5318 2019.
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