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Investigación de mercados / Naresh K. Malhotra ; traducción: María Elena Ortiz Salinas ; revisión técnica: Marcela Benassini ... [y otros]

By: Contributor(s): Material type: TextTextPublication details: México Pearson Educación 2008Edition: 5a ediciónDescription: xxix, (varias paginaciones) fotos, gráficas, tablas 27 cmISBN:
  • 9702611857
  • 9789702611851
Uniform titles:
  • Marketing research : an applied orientation. [Título original]. Español
Subject(s): LOC classification:
  • HF 5415 .2 M2919 2008
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 .2 M2919 2008 (Browse shelf(Opens below)) Available 087643
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 .2 M2919 2008 (Browse shelf(Opens below)) ej.2 Available 081809
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 .2 M2919 2008 (Browse shelf(Opens below)) ej.3 Available 087642

Incluye referencias bibliográficas (p. N1-N31) e índice.

Originalmente publicado en inglés: New Jersey : Pearson Education, c2007. 5th ed.

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