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Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea and Michael John Burton

By: Contributor(s): Material type: TextTextSeries: Praeger series in political communication. 1062-5623 Publication details: Westport, Conn. Praeger Publishers c2006Edition: 3rd edDescription: xvi, 235 p. il. 25 cmISBN:
  • 0275989038
  • 0275990044
Subject(s): LOC classification:
  • JK 2281 S49 2006
Online resources:
Contents:
Introduction: Consultant-centered campaigns -- The campaign plan -- The context of the race -- Demographic research : the theory of aggregate inference -- Candidate and opposition profiles : looking at the record -- Prior electoral targeting -- Polling : the focus of strategic vision -- General strategy -- Voter contact techniques -- Fundraising strategy and tactics -- Strategic communications -- News coverage -- Returning to the grassroots -- Conclusion: The future of political campaign organization.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo JK 2281 S49 2006 (Browse shelf(Opens below)) Available 073738

Incluye referencias bibliográficas e índice.

Introduction: Consultant-centered campaigns -- The campaign plan -- The context of the race -- Demographic research : the theory of aggregate inference -- Candidate and opposition profiles : looking at the record -- Prior electoral targeting -- Polling : the focus of strategic vision -- General strategy -- Voter contact techniques -- Fundraising strategy and tactics -- Strategic communications -- News coverage -- Returning to the grassroots -- Conclusion: The future of political campaign organization.

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