Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea and Michael John Burton
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0275989038
- 0275990044
- JK 2281 S49 2006
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | JK 2281 S49 2006 (Browse shelf(Opens below)) | Available | 073738 |
Incluye referencias bibliográficas e índice.
Introduction: Consultant-centered campaigns -- The campaign plan -- The context of the race -- Demographic research : the theory of aggregate inference -- Candidate and opposition profiles : looking at the record -- Prior electoral targeting -- Polling : the focus of strategic vision -- General strategy -- Voter contact techniques -- Fundraising strategy and tactics -- Strategic communications -- News coverage -- Returning to the grassroots -- Conclusion: The future of political campaign organization.
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