Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David A. Aaker ; prólogo de Roberto Álvarez del Blanco

Material type: Text

TextPublication details: España Gestión 2000 2005Description: 403 p. il. 23 cmISBN:

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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity [Título original] Español.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Préstamo	Biblioteca Pedro Arrupe	Acervo	HD 69 B7 A3818 2005 (Browse shelf(Opens below))	Ej.1	Available		072431

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Traducción de: Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

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