The CRM handbook : a business guide to customer relationship management
Material type:
TextSeries: Addison-Wesley information technology seriesPublication details: Boston Addison Wesley c2002Description: xxiv, 307 p. il. 24 cmISBN: - 0201730626
- HF 5415 5 D93 2002
Contents:
Defining CRM. Hello, goodbye: the new spin on customer loyalty -- CRM in marketing -- CRM and customer service -- Sales force automation -- CRM in e-business -- Analytical CRM -- Delivering CRM. Planning your CRM program -- Choosing your CRM tool -- Managing your CRM project.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5415 5 D93 2002 (Browse shelf(Opens below)) | Available | 087200 | ||
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5415 5 D93 2002 (Browse shelf(Opens below)) | ej.2 | Available | 071753 | |
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5415 5 D93 2002 (Browse shelf(Opens below)) | ej.3 | Estanteria cerrada | 087199 |
Browsing Biblioteca Pedro Arrupe shelves, Collection: Acervo Close shelf browser (Hides shelf browser)
| HF 5415 5 B478 Marketing en las empresas de servicios: compita mediante la calidad | HF 5415 5 B53 Atención al cliente | HF 5415 5 C3718 La Vanguardia del servicio al cliente : 15 claves para satisfacer al cliente | HF 5415 5 D93 2002 The CRM handbook : a business guide to customer relationship management | HF 5415 5 D93 2002 The CRM handbook : a business guide to customer relationship management | HF 5415 5 D93 2002 The CRM handbook : a business guide to customer relationship management | HF 5415.5 F47 La gestión del marketing de servicios : principios y aplicaciones para la actividad gerencial / |
Incluye referencias bibliográficas e índice.
Defining CRM. Hello, goodbye: the new spin on customer loyalty -- CRM in marketing -- CRM and customer service -- Sales force automation -- CRM in e-business -- Analytical CRM -- Delivering CRM. Planning your CRM program -- Choosing your CRM tool -- Managing your CRM project.
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