The political marketing revolution : transforming the government of the UK
Material type:
TextPublication details: Manchester, UK Manchester University Press 2004Description: xii, 244 p. 23 cmISBN: - 0719063078
- HB 846 L44 2004
Contents:
Political marketing and the rise of the political consumer -- Marketing representation : parties and elections -- Marketing the monarchy -- Marketing the media : the case of the BBC -- Marketing charities -- Marketing health -- Marketing university education -- Marketing parliaments -- Marketing local government.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HB 846 L44 2004 (Browse shelf(Opens below)) | Available | 071243 |
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Political marketing and the rise of the political consumer -- Marketing representation : parties and elections -- Marketing the monarchy -- Marketing the media : the case of the BBC -- Marketing charities -- Marketing health -- Marketing university education -- Marketing parliaments -- Marketing local government.
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