Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0131411683
- HC 79 H53 M64.2005
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | HC 79 H53 M64.2005 (Browse shelf(Opens below)) | ej.1 | Available | 071065 |
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Incluye referencias bibliográficas e índice.
Introduction to high technology -- Strategy and corporate culture in high-tech firms -- Relationship marketing: partnerships and alliances -- Market orientation and r&d-marketing interaction in high-technology firms -- Marketing research in high-tech markets -- Understanding high-tech customers -- Product development and management issues in high-tech markets -- Distribution channels and supply chain management in high-tech markets -- Pricing considerations in high-tech markets -- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships -- E-business, e-commerce and the internet -- Realizing the promise of technology.
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