Ethics in social marketing / Alan R. Andreasen, editor
Material type: TextSeries: Marketing. Public policyPublication details: Washington, D.C. Georgetown University Press c2001Description: ix, 212 p. 24 cmISBN:- 0878408207
- HF 5414 E87.2001
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5414 E87 2001 (Browse shelf(Opens below)) | Available | 082417 | ||
Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5414 E87 2001 (Browse shelf(Opens below)) | ej.2 | Available | 070278 |
Browsing Biblioteca Pedro Arrupe shelves, Collection: Acervo Close shelf browser (Hides shelf browser)
HF 5414 B55 Las Estrategias de ruptura | HF 5414 D38.2002 The moral dimension of marketing : essays on business ethics | HF 5414 E382 2013 Educación para el mercado : un análisis crítico de mensajes audiovisuales destinados a menores y jóvenes / | HF 5414 E87 2001 Ethics in social marketing / | HF 5414 E87 2001 Ethics in social marketing / | HF 5414 K67 S62 2002 Social marketing : improving the quality of life / | HF 5414 K67 S62 2002 Social marketing : improving the quality of life / |
Incluye referencias bibliográficas e índice.
Ethics and the social marketer : a framework for practitioners -- Ethical consideration in the use of marketing for the management of public health and social issues -- The ethics of international social marketing -- Social marketing as business strategy : the ethical dimension -- Alliances and ethics in social marketing -- Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing -- Marketing ethics to social marketers : a segmented approach -- Teaching and modeling ethics in social marketing.
There are no comments on this title.