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Estratégias básicas de mercadotecnia /

Frye, Robert W.

Estratégias básicas de mercadotecnia / Robert W. Frye - México : Trillas, 1982 - 391 p. ; 23 cm.

Traducción de Introduction to the marketing system

ISBN: 968-24-1251-X

Subjects--Topical Terms:
Mercado

LC Class. No.: HF 5415 / F798

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