The business model navigator : the strategies behind the most successful companies /
Gassmann, Oliver 1967-
The business model navigator : the strategies behind the most successful companies / Oliver Gassmann, Karolin Frankenberger, Michaela Choudury. - Second Edition - xx, 404 páginas : ilustraciones ; 24 cm
Includes bibliographical references and index.
"The method, the Business Model Navigator, consists of 55+ successful business model patterns, which can serve as blueprints for your own business model innovation efforts. The present work specifically addresses practitioners and consciously avoids complicated theoretical arguments. The purpose of this book is to introduce a methodology - the Business Model Navigator - that will help innovate business models in a structured manner"--
9781292327129
Planeación de negocios
Nuevas empresas comerciales
Capacidad empresarial
Business planning
New business enterprises
Entrepreneurship
HD 30 .28 / G37 2020
The business model navigator : the strategies behind the most successful companies / Oliver Gassmann, Karolin Frankenberger, Michaela Choudury. - Second Edition - xx, 404 páginas : ilustraciones ; 24 cm
Includes bibliographical references and index.
"The method, the Business Model Navigator, consists of 55+ successful business model patterns, which can serve as blueprints for your own business model innovation efforts. The present work specifically addresses practitioners and consciously avoids complicated theoretical arguments. The purpose of this book is to introduce a methodology - the Business Model Navigator - that will help innovate business models in a structured manner"--
9781292327129
Planeación de negocios
Nuevas empresas comerciales
Capacidad empresarial
Business planning
New business enterprises
Entrepreneurship
HD 30 .28 / G37 2020