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Marketing management /

Kotler, Philip

Marketing management / Philip Kotler, Kevin Lane Keller. - Thirteenth edition - Upper Saddle River, N.J. Pearson Prentice Hall ©2009 - 1 volumen (varias paginaciones) ilustraciones a color 29 cm.

Incluye referencias bibliográficas e índice.

ISBN: 9780136009986 0136009980

Subjects--Topical Terms:
Mercadotécnia ---Administración
Marketing ---Management

LC Class. No.: HF 5415 .13 / K67 2009

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