The design of things to come : how ordinary people create extraordinary products /
Vogel, Craig M.
The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright. - Upper Saddle River, N.J. Pearson Education Prentice Hall ©2005 - xxviii, 237 páginas ilustraciones 23 cm.
Incluye índice
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
978-0-13-277620-2 0-13-277620-0
Productos nuevos
Administración de productos
New products
Product management
HF 5415 .153 / V64 2005
The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright. - Upper Saddle River, N.J. Pearson Education Prentice Hall ©2005 - xxviii, 237 páginas ilustraciones 23 cm.
Incluye índice
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
978-0-13-277620-2 0-13-277620-0
Productos nuevos
Administración de productos
New products
Product management
HF 5415 .153 / V64 2005