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Marketing /

Kotler, Philip

Marketing / Philip Kotler, Gary Armstrong ; traducción, Leticia Esther Pineda Ayala - 14a ed. - México Pearson Educación 2012 - 613 páginas ilustraciones 27 cm.

ISBN: 9786073214209

Subjects--Topical Terms:
Mercadotecnia

LC Class. No.: HF 5415 / K6738 2012

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